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Behavioral industrial marketing research in Germany and the United States—A comparison |
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| Authors: | Klaus Backhaus Franz-Karl Koch |
| Affiliation: | University of Mainz, Germany |
| Abstract: | |
| Keywords: | Address correspondence to Prof. Dr. Klaus Backhaus Lehrstuhl für Betriebswirtschaftslehre Universität Mainz Saarstr. 21 D-65oo Mainz West Germany. |
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