Facilitator‐based interactive video as a means of assisting businesses to foster better relations with neighbouring communities

South Africa's new dynamic social environment calls for innovation to develop interaction between businesses and communities to ensure meaningful corporate social responsibility programmes. This research note examines the use of facilitator‐based interactive video, in the context of the RDP, as a communication channel for stimulating free, informal dialogue between businesses and their neighbouring communities to encourage communities to care for their natural environment and in so doing improve their quality of life.