| The Analysis of Bases of Market Segmentation |
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| 引用本文： | Wei Lu. The Analysis of Bases of Market Segmentation[J]. 中国经济评论(英文版), 2005, 4(10): 71-72 |
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| 作者姓名： | Wei Lu |
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| 摘 要： | This paper analyses the characters of different bases of market segmentation and classes the bases into four kinds： observable general bases, observable product-specific bases, unobservable general bases and unobservable product-specific bases. The result can be used in the future research of market segmentation.
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The Analysis of Bases of Market Segmentation |
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| Abstract: | |
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| Keywords: | market segmentation the method of segmentation the bases of segmentation |
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