企业营销中的"盲区"与治理措施

市场营销的理论与方法给相当多的企业带来了生机与活力,提高了企业的适应力和竞争力。我们在看到这些可喜变化的同时,也应看到,有相当一部分企业,片面理解和运用了市场营销的理论与方法,致使这些企业在激烈的市场竞争中不知不觉地走进了营销“盲区”。如何正确认识企业营销中的“盲区”,进而采取对策进行治理,是理论界和企业界都十分关心的问题。

"Blind Area" and Countermeasures in Related Marketing

6BTMarketing theory brought energy and power to enterprises' development. However, some firms in China knows only the theory and don't know how to put it into practice, even stepping into some so-called "Blind Area". The paper gives its perspective on such problem.