企业思维模式的新趋势:企业利益相关者问题研究

在中国众多企业奉行“股东至上主义”或“消费者第一”的固定思维模式的今天,提出了利益相关者的思维模式。作者在综述有关利益相关者国内外研究现状的基础上,系统地阐述了利益相关者的定义、分类、特点。作者展望了对企业不同利益相关者的重要性及影响程度的研究、利益相关者满意度和企业绩效的关系等方面的研究,将有助于企业更好的平衡各利益相关者的利益,提高各利益相关者的满意度,提高企业综合竞争能力。

New Trend of Corporate Perspective: Corporate Stakeholders

The author prompts the new stakeholders' perspective on the background of stereotypes of "shareholderism" and "customer is the first".The author states the definitions,classifications and characteristics of stakeholders based on reviewing of literature.The author prospects the research on the importance and extent of influences of different stakeholders and the relations between satisfactions of stakeholders and corporate performance,which will help corporations to better balance stakeholders' interests and improve stakeholders' satisfaction and enhance corporations' comprehensive competitive strengths.