Co-production and its effects on service innovation |
| |
Authors: | Ja-Shen Chen [Author Vitae] Hung-Tai Tsou [Author Vitae] Russell KH Ching [Author Vitae] |
| |
Institution: | a Yuan Ze University, College of Management, 135 Yuan-Tung Road, Chung-Li 32003, Taiwanb Ming Dao University, Department of Global Marketing and Logistics, 369, Wen-Hua Rd., Peetow, Chang-Hua 52345, Taiwanc California State University, College of Business Administration, 6000 J Street, Sacramento 95819-6088, USA |
| |
Abstract: | This study explores the influence of business-to-business (i.e., upstream) co-production on service innovation in the information technology (IT) industry, and examines the antecedents of co-production, based on a survey of sales managers, the seller side of the co-producers, from 157 IT businesses in Taiwan. The findings indicate that co-production positively influences service innovation to a degree that depends on the collaborative partner's compatibility and history of business relations, affective commitment, and expertise. Moreover, the business' innovation orientation enhances (moderates) the relationship between co-production and service innovation. These results have several managerial implications. Businesses should choose co-production partners that are compatible and can contribute toward advancing the relationship. Furthermore, investments in building their innovation orientation will strengthen their efforts in service innovation through co-production. |
| |
Keywords: | Co-production Service innovation Partner match Partner expertise Affective commitment Innovation orientation |
本文献已被 ScienceDirect 等数据库收录! |
|