Suspicion: Its sources, means of control, and effect on interorganizational relationships |
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Authors: | Gary L Hunter [Author Vitae] Jule B Gassenheimer [Author Vitae] Judy A Siguaw [Author Vitae] |
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Institution: | a Marketing Department, 332 College of Business Building, Campus Box 5590, Illinois State University, Normal, IL 61790-5590, United Statesb Crummer Graduate School of Business, 1000 Holt Ave.-2722, Rollins College, Winter Park, FL 32789-4499, United Statesc College of Human Ecology, RW-246 Rivers Building, East Carolina University, Greenville, NC 27858, United States |
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Abstract: | Suspicion in the interorganizational relationship literature has been associated with relationship decay but this literature fails to capture the value of suspicion in maintaining relationships. The authors offer an inventory of propositions, suggesting that the level of suspicion determines whether it has beneficial or harmful effects on channel relationships. Support for many of these propositions is based on a unique attribute of suspicion: Suspicion serves as an antidote to the fundamental attribution error, or the tendency to take behavior at face value without allowing for situational influences. Such an attribute suggests suspicion should have an important influence on interorganizational relationships. Specifically, the authors propose that suspicion can be beneficial at moderate levels, but harmful at very low or high levels. Of particular interest to practitioners, we propose some methods for controlling suspicion. |
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Keywords: | Suspicion Distribution system Channels Interorganizational relationships Opportunistic behavior Trust |
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