The use of information technology tools in new product development phases: Analysis of effects on new product innovativeness, quality, and market performance |
| |
Authors: | Serdar S Durmu?o?lu [Author Vitae] Gloria Barczak [Author Vitae] |
| |
Institution: | a Management and Marketing Department, School of Business Administration, University of Dayton, 703 Miriam Hall, 300 College Park, Dayton, OH 45469-2271, United Statesb College of Business Administration, Northeastern University, 202 Hayden Hall, Boston, MA 02115, United States |
| |
Abstract: | Extant research has largely ignored empirically examining how information technology (IT) affects new product effectiveness. Using the knowledge-based theory as a foundation, this study examines if, and how, particular IT tools used in the discovery, development, and commercialization phases of the new product development (NPD) process influence NPD effectiveness dimensions, namely, market performance, innovativeness, and quality of a new product. Based on data collected from NPD managers in the US and Canada, the findings indicate that specific IT tools contribute to various measures of new product effectiveness differently. Moreover, the results show the positive effect of these IT tools in different phases of the NPD process. This suggests that with regard to NPD, a decompositional approach that examines the role of IT within each phase of the NPD process is best. Based on these findings, the authors discuss theoretical and managerial implications of the study and suggest paths for future research. Managerially, some interesting results of our study are that decision support systems, file transfer protocols, and concept testing tools would significantly improve NPD effectiveness regardless of the phase they are used. |
| |
Keywords: | New product development effectiveness New product quality Product innovativeness Information technology IT New product development process Information technology tools IT tools Knowledge-based view |
本文献已被 ScienceDirect 等数据库收录! |
|