Export intensity and marketing in transition economies: Evidence from China |
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Authors: | Paul D. Ellis [Author Vitae] Howard Davies [Author Vitae] Ada Hiu-Kan Wong [Author Vitae] |
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Affiliation: | a The Hong Kong Polytechnic University, Department of Management & Marketing, Hung Hom, Kowloon, Hong Kongb Lingnan University, Department of Marketing & International Business, Tuen Mun, N.T., Hong Kong |
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Abstract: | Firms in transition economies face a common adaptation problem of having to compete within increasingly marketized environments. This creates a need for managers to learn skills associated with marketing, such as those pertaining to the development of new and better products. Although distance is usually a barrier to learning, we propose that in exchange situations involving transition economy firms, the benefits of long-distance trade may outweigh the costs of knowledge acquisition. We find support for this proposition in this study by establishing a link between the export intensity of Chinese exporters and their acquisition of marketing know-how. We also find evidence that the marketing knowledge of transition economy firms has a positive effect on overall performance. |
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Keywords: | Export intensity International marketing Transition economies China |
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