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Relationship learning and innovation: The role of relationship-specific memory
Authors:Shyh-Rong Fang [Author Vitae]  Shih-Chieh Fang [Author Vitae]  Chia-Hui Chou [Author Vitae]  Shu-Mi Yang [Author Vitae]  Fu-Sheng Tsai [Author Vitae]
Institution:
  • a Department of Marketing and Distribution Management, Hsiuping Institute of Technology, 11 Gongye Road, Dali District, Taichung, Taiwan
  • b Department of Business Administration, National Cheng Kung University, 1 University Road, Tainan, Taiwan
  • c Department of Business Administration, National Chung Hsing University, 250 Kuo Kuang Road, Taichung, Taiwan
  • d Department of Marketing Management, Central Taiwan University of Science and Technology, 666 Buzih Road, Beitun District, Taichung, Taiwan
  • e Department of Business Administration, Cheng Shiu University, 840 Chengcing Road, Niaosong Township, Kaohsiung County, Taiwan
  • Abstract:This study investigates the relationship between relationship learning and innovation. It discusses the difference and relationship between knowledge flow and knowledge stock as embodied in relationship learning. Results show that information sharing and joint sensemaking (knowledge flow) are positively associated with relationship-specific memory (knowledge stock), and indirectly influence both explorative and exploitative innovation through their effects on relationship-specific memory. This study also examines the role of learning intent of individual firms in relationship learning. Results indicate that stronger learning intent enhances the effect of information sharing on relationship-specific memory. Finally, the study discusses several implications of this research and offers suggestions for future research.
    Keywords:Relationship learning  Relationship-specific memory  Innovation  Learning intent
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