| 信息一致性对消费者态度的影响——基于营养标签信息的实证研究 |
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| 引用本文： | 王爽,陆娟.信息一致性对消费者态度的影响——基于营养标签信息的实证研究[J].经济经纬,2012(3):126-130. |
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| 作者姓名： | 王爽 陆娟 |
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| 作者单位： | 中国农业大学经济管理学院,北京,100083 |
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| 摘 要： | 全文选取营养成分表作为基本研究对象,得出高感知风险因素能够比低感知风险因素引起更大的受众态度变化范围;对于产品包装上营养成分表和营养声称、营养成分功能声称不一致的情形,具有较高感知风险因素的信息不一致将引起更大的受众态度变化。
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| 关 键 词： | 感知风险 营养成分表 营养声称 营养成分功能声称 |
The Impact of Information Consistency on Consumer's Attitude |
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| WANG Shuang
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LU Juan.The Impact of Information Consistency on Consumer's Attitude[J].Economic Survey,2012(3):126-130. |
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| Authors: | WANG Shuang LU Juan |
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| Institution: | (Management School China Agricultural University,Beijing 100083,China) |
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| Abstract: | This paper studies nutrition facts panel values.It is found that high perceived risk factors can change larger range of consumer attitudes than low perceived risk factors.With regard to inconsistent between nutrition facts panel values and nutrition claims,health claims respectively on the product packaging,inconsistent of higher perceived risk factors information causes greater change of attitude of the comsumers. |
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| Keywords: | Perceived Risk Nutrition Facts Panel Values Nutrition Claims Health Claims Product Knowledge |
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