基于收益共享和成本共担的供应链双向激励协调

在供应商和销售商组成的二级供应链中,供应商隐藏关于生产成本的私人信息,销售商隐藏关于销售努力的行动,且双方地位相当,此时协调主体不明确。为了解决该问题,文章引入虚拟第三方为利他的委托人,站在供应链整体利润最大化的角度,设计基于收益共享和成本共担的协调契约,对供应商和销售商实施双向激励。研究结果表明:当收益共享比例和成本共担比例满足一定条件时,供应链实现了协调。此时,该契约调动了供应商降低生产成本、销售商提高努力水平的积极性,合作双方达到了"双赢"。笔者通过数值实验对结果进行了验证,表明了结果的有效性。

Double Incentives Coordination in Supply Chain Based on Revenue Sharing and Cost Partaking

In a single-period two-stage supply chain,the supplier and relailer keep equal market power by hiding supplier’s production cost information and the retailer’s sales effort without a coordination main body.To deal with it,a virtual third party,as a selfless principal,is introduced to represent the whole interests of the supply chain,design the coordination mechanism basing on revenue sharing and effort cost partaking contract,and implement double incentives.The results show that if the revenue sharing proportion and cost sharing ratio meet some conditions within a certain range,the supply chain coordination could be realized,and the "win-win" for partners would be obtained.Finally,a numerical experiment is made to validate the results.