| 跨国公司在华物流外包对企业绩效影响的实证研究——以企业战略为调节变量 |
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| 引用本文： | 张宏伟.跨国公司在华物流外包对企业绩效影响的实证研究——以企业战略为调节变量[J].物流科技,2014(10):27-29. |
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| 作者姓名： | 张宏伟 |
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| 作者单位： | 内蒙古财经大学 商务学院,内蒙古 呼和浩特,010070 |
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| 基金项目： | 内蒙古教育厅课题项目，项目编号NJSY12170；内蒙古财经大学重点课题项目。 |
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| 摘 要： | 在现有理论文献和调查的基础上,提出假设,利用问卷统计分析,对跨国公司在华实施的企业战略在物流外包与企业绩效的调节作用进行了实证检验,研究结果表明,跨国公司在华实施的成本领先战略会促进物流外包对财务绩效、市场绩效和运作绩效的正向影响;跨国公司在华实施的差异化战略对物流外包与企业绩效间的关系不产生影响。
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| 关 键 词： | 跨国公司 物流外包 企业绩效 企业战略 调节变量 |
Empirical Research on the Impact of Use of Logistics Outsourcing on Performance of Multinational Corporations in China---Taking Strategy as a Moderator |
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| ZHANG Hong-wei.Empirical Research on the Impact of Use of Logistics Outsourcing on Performance of Multinational Corporations in China---Taking Strategy as a Moderator[J].Logistics Management,2014(10):27-29. |
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| Authors: | ZHANG Hong-wei |
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| Institution: | ZHANG Hong-wei (Business School Inner Mongolia Finance and Economies University,Hohhot 010070,China) |
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| Abstract: | Based on the investigation and the existing theory literature, the paper puts forward hypothesis, carries out an empirical test on regulation effect of firm strategy as a moderator between logistics outsourcing and performance of MNCS in China. The study results suggest that logistics outsourcing by multinational companies who implement cost leadership strategy in China has a positive effect on operational performance, financial performance and market performance; logistics outsourcing by multinational companies in China who implement differentiation strategy does not moderate the relationship between logistics outsourcing and business performance. |
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| Keywords: | multinational corporations logistics outsourcing firm performance strategy moderator |
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