基于SCP分析范式的零售业集中下供应商策略选择

根据产业组织理论的SCP(结构—行为—绩效)分析范式,集中是决定市场结构,从而影响市场中企业的行为,进而影响市场绩效的重要因素。随着零售业的不断集中,少数零售企业将占据大部分零售市场,它们将在生产—流通—消费整个供应链上处于领导地位、并逐步控制各种营销因素和主导供应链上的利益分配。因此,供应商(厂家、分销商)必须根据自身情况采取不同的策略。

Supplier's Strategic Choice Under the Concentrating of Retail Trade Basing on SCP Model

According to the SCP analysis model of theory of industry organization, concentrating is an important factor that determines market style and affects firm's behavior as well as market efficiency. As the continually concentrating of retail trade, minority retailers will hold most retailing market, who will be in a leadership position in the production-circulation -consumption the whole supply-chain, and gradually control all marketing factors and the benefit distribution of the supply-chain. So, the supplier...