The role of moral intensity and fairness perception in judgments of ethicality: A comparison of managerial professionals and the general public

Using a scenario approach involving hypothetical moral decisions, the study aims to (1) compare managerial professionals' ethicality judgments with those made by the general public, and (2) ascertain the roles of perceived intensity (Jones, 1991) as well as perceived fairness of the moral issue in judgments of ethicality. While the two respondent groups made similar ratings on variables of moral intensity, fairness, and ethicality; the evaluation processes underlying their ethicality judgments were different. Empirically, the study has also established a link between judgments of fairness and judgments of ethicality.M. Singer is senior lecturer in Psychology at Canterbury University, New Zealand. She holds a Ph.D. in cognitive psychology and has published widely in academic journals. Her areas of interest include decision making, work motivation, social justice and selection issues.