| 辽宁省旅游客源市场区域开发策略研究 |
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| 引用本文： | 张彦博,韩颖,吴家革. 辽宁省旅游客源市场区域开发策略研究[J]. 技术经济, 2006, 25(12): 111-114 |
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| 作者姓名： | 张彦博 韩颖 吴家革 |
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| 作者单位： | 1. 东北大学,工商管理学院,沈阳,110004
2. 铁岭市建委,辽宁,铁岭,112000 |
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| 摘 要： | 立足于区域，着重对辽宁省旅游客源市场进行研究。探讨了辽宁省的旅游客源目标市场、旅游者动机来源、辽宁省旅游客源市场竞争中的有利与不利条件，最终提出了辽宁省旅游客源市场的区域开发策略。
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| 关 键 词： | 旅游客源市场 目标市场 旅游动机 区域开发策略 |
| 文章编号： | 1002-980X(2006)12-0111-04 |
| 收稿时间： | 2006-09-21 |
| 修稿时间： | 2006-09-21 |
The Studies on Liaoning Province's Tourist Market Exploitive Tactics |
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| ZHANG Yan-bo,HAN Ying,WU Jia-ge. The Studies on Liaoning Province's Tourist Market Exploitive Tactics[J]. Technology Economics, 2006, 25(12): 111-114 |
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| Authors: | ZHANG Yan-bo HAN Ying WU Jia-ge |
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| Affiliation: | 1. School of Business Management, Northeast University, Shenyang 110004, China; 2. Construction Commission of Tieling City, Tieling Liaoning 112000, China |
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| Abstract: | This paper is based on region, emphatically studies the tourist market of Liaoning province. It inquires into the objective market, tourist motives, the favorable conditions and unfavorable conditions in Liaoning province tourist market competition. Eventually this paper puts forward regional exploitive tactics for Liaoning province's tourist market. |
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| Keywords: | tourist market,objective market tourist motives exploitive tactics |
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