Decision Neuroscience |
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| Authors: | Baba Shiv Antoine Bechara Irwin Levin Joseph W. Alba James R. Bettman Laurette Dube Alice Isen Barbara Mellers Ale Smidts Susan J. Grant A. Peter Mcgraw |
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| Affiliation: | (1) Stanford Graduate School of Business, 518 Memorial Way, Stanford, CA, 94305;(2) Institute for the Neurological Study of Emotion, Decision-Making, and Creativity, University of Southern California, Los Angeles, CA, 90089;(3) Department of Psychology, University of Iowa, Iowa City, IA, 52242;(4) Warrington College of Business, University of Florida, P.O. Box 117155, Gainsville, FL, 32611-7155;(5) Fuqua School of Business, Duke University, 1 Towerview Drive, Durham, NC, 27708;(6) Faculty of Management, McGill University, 1001, Sherbrooke St. West, Montreal, Quebec, H3A1G5, Canada;(7) Cornell University, 359 Sage Hall, Ithaca, NY, 14853;(8) Barbara Mellers, Haas School of Business, University of California, Berkeley, CA, 94720-1900;(9) Erasmus University, 3000 DR, Rotterdam, The Neatherlands;(10) Leeds School of Business, University of Colorado, Boulder, CO, 80309-0419 |
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| Abstract: | This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how the exponential accumulation of knowledge in neuroscience can potentially enrich research on decision making, (2) the range of techniques in neuroscience that can be used to shed light on various decision making phenomena, (3) examples of potential research in this emerging area, and (4) some of the challenges readers need to be cognizant of while venturing into this new area of research. The genesis of this workshop session and article was a meeting that Dipankar Chakravarti, Antoine Bechara, and Baba Shiv had one balmy Iowa City summer afternoon in 2003. We coined the term Decision Neuroscience to describe the emerging stream of research outlined in this article. |
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| Keywords: | decision making neuroscience |
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