| 浅谈广告对品牌形象的塑造 |
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| 引用本文： | 唐冰.浅谈广告对品牌形象的塑造[J].湖北财经高等专科学校学报,2008,20(4):17-19. |
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| 作者姓名： | 唐冰 |
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| 作者单位： | 武汉科技学院,工商学院,湖北,武汉,430077 |
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| 摘 要： | 在商品品牌竞争的时代，谁能率先树立良好的品牌形象，谁就能在市场竞争中取得优势。广告能提高品牌的知名度和认识度，提高品牌的忠诚度，激发品牌联想。然而一个品牌的创建，不仅要靠一流的产品质量，而且还要靠广告对产品的宣传、塑造。本文仅从品牌形象代言人、传递消费者认知理念、参与社会公众生活三个方面阐述广告塑造品牌形象所采取的手段。
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| 关 键 词： | 广告 塑造品牌 品牌形象 |
On the Advertising to Molding Brand Image |
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| TANG Bing.On the Advertising to Molding Brand Image[J].Journal of Hubei College of Finance and Economics,2008,20(4):17-19. |
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| Authors: | TANG Bing |
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| Institution: | TANG Bing (Industry and Commerce College; Wuhan University of SCience and Engineering, Wuhan, Hubei 430073 China) |
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| Abstract: | This article deals with shaping the image of the brand means from three aspects as follows: spokesman for the brand image;the transmission of consumer awareness concept and to take part in public life. |
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| Keywords: | adss hape the brand brand image |
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