| 加强营销管理争创末端销售优良品牌 |
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| 引用本文： | 刘晓瑞. 加强营销管理争创末端销售优良品牌[J]. 石油工业技术监督, 2005, 21(3): 61-62 |
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| 作者姓名： | 刘晓瑞 |
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| 作者单位： | 中国石油长庆油田分公司油气销售处,西安,710021 |
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| 摘 要： | 指出了加油站存在的单站销量较低、运作效率不高的问题，并就成品油末端销售增效的若干渠道进行了探讨。
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| 关 键 词： | 销售 营销管理 品牌 运作效率 成品油 销量 加油站 末端 增效 问题 |
| 修稿时间： | 2005-01-05 |
Strengthening Marketing Management to Create Good Brands in Terminal Sale of Gasoline |
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| Liu Xiaorui. Strengthening Marketing Management to Create Good Brands in Terminal Sale of Gasoline[J]. Technology Supervision In Petroleum Industry, 2005, 21(3): 61-62 |
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| Authors: | Liu Xiaorui |
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| Affiliation: | Liu Xiaorui |
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| Abstract: | An analysis is made of the problem that the sales of gasoline per gas station is low and the operating efficiency is not high. An explorative discussion is made of some means of increasing the terminal sales of processed oil. |
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| Keywords: | gas station terminal sale Marketing Management |
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