Switching up the delivery game: Understanding switching intention to retail drone delivery services |
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| Affiliation: | 1. School of Business, Asia Pacific University of Technology and Innovation, Jalan Innovasi 6, Technology Park Malaysia, 57000, Kuala Lumpur, Malaysia;2. Department of Resource Management and Consumer Studies, Universiti Putra Malaysia, Serdang, Malaysia;3. UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia;4. Department of Business Administration, Iqra University, Karachi, Pakistan;5. Faculty of Business and Management, Universiti Teknologi MARA Cawangan Johor, Kampus Pasir Gudang, Malaysia;1. Korea University Business School, 145, Anam-Ro, Seongbuk-Gu, Seoul, 02841, South Korea;2. Bryant University, 1150 Douglas Pike, Smithfield, RI, 02917, USA;3. Jeju National University, 102 Jejudaehak-ro, Jeju-si, Jeju-do, 63243, South Korea;4. Dongguk University, 30, Pildong-ro 1-gil, Jung-gu, Seoul, 04620, South Korea;1. International Business School, Guangdong University of Finance and Economics, Guangzhou, 510320, China;2. School of Business Administration, Guangdong University of Finance and Economics, Guangzhou, 510320, China |
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| Abstract: | Drone delivery services have been gaining momentum in retail due to the surge in digital commerce, and retail giants are seen making significant progress in delivering parcels with minimal human intervention. However, the wider diffusion of drone delivery services requires an in-depth understanding of consumers' switching intention from traditional delivery services to drone delivery services. To address this gap, the present study aims to propose and validate an asymmetric model encompassing innovation barriers, shopping motivations, and individual differences (i.e., inertia and affinity for technology interaction) in understanding consumers’ switching intention. An online survey was conducted. The data was analyzed using fuzzy set qualitative comparative analysis (fsQCA). The results revealed five configurations with different combinations of causal antecedents. |
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| Keywords: | Drone delivery Switching intention Retail Innovation barriers Shopping motivations Individual differences |
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