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Critical insights of nano-based pharmaceutical,cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective
Institution:1. Discipline of Pharmaceutical Technology, School of Pharmaceutical Sciences, Universiti Sains Malaysia, 11800, Minden, Penang, Malaysia;2. PAP Rashidah Sa''adatul Bolkiah Institute of Health Sciences, Universiti Brunei Darussalam, Jalan Tungku Link Gadong BE1410, Brunei Darussalam;3. Razak School of Engineering and Advanced Technology, Universiti Teknologi Malaysia, 54100, Kuala Lumpur, Malaysia;4. Faculty of Business and Management, Universiti Teknologi MARA Selangor, 42300, Puncak Alam, Selangor, Malaysia;5. Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, 75450, Melaka, Malaysia;7. Graduate School of Business, Universiti Sains Malaysia, 11800, Penang, Malaysia;9. Non-Destructive Biomedical and Pharmaceutical Research Centre, Smart Manufacturing Research Institute, Universiti Teknologi MARA Selangor, 42300, Puncak Alam, Selangor, Malaysia;10. Particle Design Research Group, Faculty of Pharmacy, Universiti Teknologi MARA Selangor, 42300, Puncak Alam, Selangor, Malaysia;1. Pennsylvania State University at Harrisburg, 777 W. Harrisburg Pike, Middletown, PA, 17057, USA;2. Farmer School of Business, Miami University, 83 N Patterson Ave, Oxford, OH, 45056, USA;1. University of Wuppertal, Schumpeter School of Business and Economics, Walbusch Chair of Multi-Channel-Management, Gaußstr. 20, D-42119, Wuppertal, Germany;2. University of Economics in Katowice, Department of Marketing, ul. 1 Maja 50, 40-227, Katowice, Poland;1. Department of Industrial & Data Engineering, Hongik University, Wausan-ro 94, Mapo-Gu, Seoul 04066, South Korea;2. Department of Industrial and Management Engineering, Pohang University of Science and Technology, 77, Cheongam-ro, Nam-gu, Pohang-si, Gyeongsangbuk-do, 37673, South Korea;3. Department of Mathematics, Jadavpur University, Kolkata, 700032, India;4. Department of Industrial Engineering, Yonsei University, 50 Yonsei-ro, Sinchon-dong, Seodaemun-gu, Seoul 03722, South Korea;5. Center for Transdisciplinary Research (CFTR), Saveetha Dental College, Saveetha Institute of Medical and Technical Sciences, Saveetha University, 162, Poonamallee High Road, Velappanchavadi, Chennai, Tamil Nadu 600077, India;1. SHU-UTS SILC Business School, Shanghai University, 20 Chengzhong Road, Jiading, Shanghai, 201899, China;2. Business School, University of Technology Sydney, 15 Broadway, Ultimo, NSW, 2007, Australia;3. Graduate School of China, Sungkyunkwan University, International Hall, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, 03063, South Korea;1. University of North Carolina Wilmington, Cameron Hall – 240B, 4960 Cahill Drive, Wilmington, NC, 28403, USA;2. University of Toledo, Stranahan Hall - 3016, 2801 W. Bancroft St, Toledo, OH, 43606, USA
Abstract:Nanotechnology has received a widespread application recently in the development of pharmaceutical, cosmeceutical and nutraceutical (PCN) products through utilizing nanomaterials in the formulation and/or shaping of the finished products at nanoscale. This study investigates factors influencing Malaysia consumer decisions in nano-based PCN products purchase by consumption values theory (n = 181). The moderating effect of nano labelling on consumption decisions is examined. Nano labelling is found to strengthen the relationship between epistemic value and consumption decisions. The knowledge-based consumption decisions can be misled by inappropriate label information that has implications for policy makers and marketing practitioners.
Keywords:Pharmaceutical  Cosmeceutical  Nutraceutical  Nanotechnology  Consumption values theory
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