首页 | 本学科首页   官方微博 | 高级检索  
     


Role of perceived benefits of online shopping festival in vietnam: Differences between millennials and generation Z
Affiliation:1. Department of Clothing & Textiles, Chungnam National University, 99, Daehak-ro, Yuseong-gu, Daejeon, Republic of Korea;2. Department of Fashion and Textiles, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul, 151-742, Republic of Korea;3. Department of Fashion and Textiles, Research Institute of Human Ecology, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 151-742, Republic of Korea;1. Centre of Value Creation and Human Well-being Studies, Faculty of Economics and Management, Universiti Kebangsaan Malaysia, Selangor, Malaysia;2. Norwich Business School, University of East Anglia, Norwich, UK;3. UNSW Business School, University of New South Wales, Sydney, Australia;4. School of Communication, Hong Kong Baptist University, Kowloon Tong, Hong Kong;5. Faculty of Hospitality and Tourism Management, UCSI University, Sarawak, Malaysia;6. Department of Leisure and Recreation Management, School of Tourism, Ming Chuan University, Taiwan;1. La Trobe Business School, La Trobe University, Melbourne, Australia;2. University of the Basque Country UPV/EHU, Avda. Lehendakari Aguirre, 83, 48015, Bilbao, Spain;3. University of the Basque Country UPV/EHU, Bilbao, Spain;4. Graduate School of Business and Law, RMIT University, Melbourne, Australia;1. CY Cergy Paris Université, 33, Boulevard Du Port, 95000 Cergy-Pontoise, France;2. Université D’Orléans – IUT de L’Indre, 5 Rue Georges Brassens, 36100 Issoudun, France;1. University of Warsaw, Faculty of Economic Sciences;2. SGH Warsaw School of Economics, Institute of Econometrics
Abstract:
Keywords:Online shopping festival  Perceived benefits  Affective commitment  Advocacy intention  Social exchange theory  Generational cohort theory
本文献已被 ScienceDirect 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号