Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence? |
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| Institution: | 1. Ozyegin University, Nisantepe, Orman Sk. No:13, 34794, Cekmeköy, ?stanbul, Turkey;2. Cardiff University, Aberconwy Building, Colum Drive, Cardiff, Wales, CF10 3EU, United Kingdom;3. Sabanci University, Orhanli-Tuzla, Istanbul, Turkey;1. School of Management, University of Science and Technology of China, Jinzhai Road, 230026, Hefei, China;2. School of Economics and Management, Anhui Polytechnic University, Beijing Road, 241000, Wuhu, China;1. School of Business Administration, Northeastern University, Shenyang, Liaoning, 110819, China;2. Northeastern University at Qinhuangdao, Qinhuangdao, 066004, China;3. College of Mathematics and Informatics, Fujian Normal University, Fuzhou, Fujian, 350117, China;4. Digital Fujian Internet-of-Things Laboratory of Environmental Monitoring, Fujian Normal University, Fuzhou, Fujian, 350117, China;1. School of Business, Fuyang Normal University, Fuyang, 236037, China;2. Anhui Provincial Key Laboratory of Regional Logistics Planning and Modern Logistics Engineering, Fuyang, 236037, China;1. Department of Human Studies, LUMSA University of Rome, Piazza delle Vaschette, 101, 00193, Rome, Italy;2. Department of Management and Quantitative Studies, University of Naples Parthenope, Via Generale Parisi, 13, 80132, Naples, Italy;3. Department of Communication and Social Research (CORIS), Sapienza, University of Rome, Via Salaria 113, 00198, Rome, Italy;1. Department of Industrial Design, Zhejiang University, Hangzhou, China;2. Department of Management and Marketing, The Hong Kong Polytechnic University, Hong Kong, China |
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| Abstract: | Subtle bodily movements such as gracefulness (defined as smoothness, control and elegance in movements) are readily legible by others and these movements might serve as important cues to other people's personal characteristics. The results of four studies contribute theoretically to research on the relationship between movements and emotional intelligence. In study 1, manipulating grace in movements using the Laban Movement Analysis (LMA) system, a person who moves gracefully was found to be judged as more emotionally intelligent (EI) than one who does not move gracefully. In Study 2, EI was shown to predict gracefulness, with EI self-reported by the participants and gracefulness rated by raters. Study 3 demonstrated that a person who moves gracefully (vs. non-gracefully) is judged as more suitable to be a salesperson/spokesperson for a company, mediated by perceived EI. Study 4 showed that a brand whose logo moves gracefully (vs. non-gracefully) is judged as more adaptable and as having higher service quality. Current research documents a consequential impact of such cues on consumption and have substantial practical implications for marketers. |
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| Keywords: | Animated logos Customer orientation Emotional intelligence Logos Movements Service quality |
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