The backfiring effects of monetary and gift incentives on Covid-19 vaccination intentions

We provide evidence that material inducements for Covid-19 vaccination may backfire. Results from a hypothetical survey experiment in China (N = 1365) show incentives of 8–125 USD reduce vaccine uptake intentions compared to simply offering vaccination for free. Ours is the first Covid-19 vaccine study to separately consider and directly compare the effects of monetary and goods-based incentives, both of which have been widely employed by countries seeking to increase uptake; we demonstrate that both types backfire equally. Results are compared against the burgeoning literature on Covid-19 vaccine incentives.