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从南非世界杯看中国元素的国际化发展
引用本文:陈媛媛.从南非世界杯看中国元素的国际化发展[J].价值工程,2010,29(31):144-145.
作者姓名:陈媛媛
作者单位:南京农业大学外国语学院,南京210095
摘    要:南非世界杯已经圆满落幕,但是那些在世界杯闪耀的中国元素仍然吸引着全世界的目光。呜呜祖拉、普天同庆、中国英利、哈尔滨啤酒等一系列中国元素弥补了中国队缺席世界杯的遗憾,同时昭示着中国元素的国际化发展。然而,中国元素的世界杯之旅也暴露出诸多问题,优势与弊端并存,机遇与挑战并进,唯有明确意识,深入分析,努力创新,中国元素才不至于成为过眼云烟。

关 键 词:南非世界杯  中国元素  中国制造  民族品牌

From South Africa's World Cup to See the International Development of Chinese Elements
Chen Yuanyuan.From South Africa's World Cup to See the International Development of Chinese Elements[J].Value Engineering,2010,29(31):144-145.
Authors:Chen Yuanyuan
Institution:Chen Yuanyuan (School of Foreign Languages,Nanjing Agricultural University,Nanjing 210095,China)
Abstract:South Africa World Cup has come to an end,but those Chinese elements shining in the World Cup is still attracting the attention of the world. Vuvuzela,JABULANI,Yingli in China,Harbin beer and a series of Chinese elements make up the regret that the Chinese team missed the World Cup,while clear the international development of Chinese elements. However,China's elements' World Cup adventure also revealed many problems. Advantages and disadvantages are co-exist,the opportunities and challenges are in hand,only a clear awareness,in-depth analysis,effort to innovation,the Chinese elements will not gone away.
Keywords:South Africa World Cup  Chinese elements  made in China  national brand
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