| 旅游者价值视角下乡村旅游影响因素探析 |
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| 引用本文： | 蒲姝.旅游者价值视角下乡村旅游影响因素探析[J].生态经济(学术版),2010(2):284-287. |
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| 作者姓名： | 蒲姝 |
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| 作者单位： | 成都纺织高等专科学校,四川成都611731 |
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| 基金项目： | 四川省教育厅人文社会科学重点课题 |
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| 摘 要： | 以乡村旅游中旅游者价值为切入点,分析旅游者参与乡村旅游的动机及旅游者感知价值构成要素,找出了乡村旅游开发中影响旅游者感知价值的主要因素,提出在乡村旅游中应从提高旅游者感知价值出发提高旅游者满意度和忠诚度,使旅游者产生品牌忠诚而重复购买,以推动我国乡村旅游实现产业升级和可持续发展。
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| 关 键 词： | 乡村旅游 动机 旅游者感知价值 购买决策 |
Analysis of Impact Factors about Rural Tourism Under the Perspective of Tourists Value |
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| PU Shu.Analysis of Impact Factors about Rural Tourism Under the Perspective of Tourists Value[J].Ecological Economy,2010(2):284-287. |
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| Authors: | PU Shu |
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| Institution: | PU Shu(Chengdu Textile College,Chengdu Sichuan 611731,China) |
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| Abstract: | Taking rural tourists value as the breakthrough point,based on analysis about tourists＇ motivation and elements of perceived value,the article find out the key factors that influenced perceived value of tourists.On the other hand,under the perspective of satisfaction and loyalty in rural tourism,the paper proposed that rural tourism should make tourists producing repeat purchase in order to provide reference for industrial upgrading and sustainable development about rural tourism in China. |
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| Keywords: | rural tourism motivation perceived value of tourists decision-making of purchase |
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