| 中国养生旅游开发构想 |
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| 引用本文： | 马润花,曹艳英.中国养生旅游开发构想[J].生态经济(学术版),2010(2):297-300. |
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| 作者姓名： | 马润花 曹艳英 |
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| 作者单位： | 鲁东大学商学院,山东烟台264025 |
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| 基金项目： | 鲁东大学学科建设经费资助 |
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| 摘 要： | 旅游者需求的变化及中国源远流长的养生文化和丰富的旅游资源使中国养生旅游的开发具有必要性和可能性。文章在研究养生旅游的三大客源市场的基础上对养生旅游进行市场定位和主题设计,提出开发养生旅游的模式及其相适用的养生旅游类型,从而为养生旅游的开发建立了一个基本的框架。
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| 关 键 词： | 养生旅游 养生苑 时间分享 游学班 |
The Conception of Developing Regimen Travel in China |
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| MA Runhua,CAO Yanying.The Conception of Developing Regimen Travel in China[J].Ecological Economy,2010(2):297-300. |
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| Authors: | MA Runhua CAO Yanying |
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| Institution: | (School of Business,Ludong University,Yaitai Shandong 264025,China) |
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| Abstract: | Chinese regimen cultural traces its history back to ancient times,and Chinese tourist resources are rich,so it is necessary and possible to develop regimen tourism in China with the change of the tourists＇ demands.The paper proposes market orientation and object design on the basis of the research on three markets of resource of tourists.Also,the paper puts forward the model of developing regimen tourism and the corresponding type of regimen tourism with it,thus putting up a basic frame for the development of regimen tourism. |
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| Keywords: | the regimen tourism regimen tourism garden share the time study course |
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