基于地方情感的旅游目的地选择模型建构研究

旅游目的地选择模型建构的研究多数以微观经济学、认知心理学与市场营销学等为基础理论，较少从个体与地方感情连结的视角探讨游客旅游目的地选择决策行为。文章以旅游目的地选择为研究主轴概念，结合地方情感概念中的旅游目的地意象和地方依恋，根据研究文献梳理结果、基础理论界定模型建构的路径变量与逻辑框架，进而提出基于地方情感的旅游目的地选择模型及模型过程步骤。文章建构模型表明，游客旅游目的地选择始于旅游目的地意象的形成，随着整体认知意象的深化，游客对旅游目的地将产生地方认同感，再通过选择决策行为选择意向的旅游目的地从事旅游活动，通过对旅游目的地旅游体验的功能满足产生依赖感，最终形成对旅游目的地的地方依恋感。研究成果对于旅游目的地选择具有交叉研究的创新价值，对于旅游目的地市场战略规划实践活动而言具有参照价值。

A Study on the Tourist Destination Choice Model Constructed on the Base of Place Emotion

Most of the researches about the construction of tourism destination model take the microeconomics, cognitive psychology and marketing as the fundamental theories, and rarely explore the tourists' decision-making behavior of tourism destination choice from the perspective of emotion connection between individual and place. This paper took tourist destination choice as the core concepts of research, combined with the concept of tourism destination image and place attachment about place emotion, put forward the path variables and logic framework of model construction according to the foundations theories and the results of research literature review. Finally, the purpose of this paper was to propose the tourist destination choice model constructed on the base of place emotion(The following was call“research model”) and it’s process steps. The major research conclusions showed that the process steps of research model were summarized as fllows: (1) the tourists perceive the attraction of tourist destination; (2) the tourists form the environment cognitive image for tourist destination; (3) the tourists form the sense of place for tourist destination and the tourism motivation to carry out tourism activities;(4) the tourists gather and integrate the information of tourist destination; (5) the tourists form the place familiarity and conative image for tourist destination;(6) the tourists form the place identity and visit behavior intention for tourist destination;(7) the tourists form or deepen the choice preference for tourist destination;(8) the tourists set up intention group for tourist destination and evaluation criteria of tourism destination choice;(9) the tourists evaluate the potential tourist destinations in the intention group; (10) potential tourist destinations are divided into three groups called yearning group, consideration group and ignore group by the tourists;(11) potential tourist destinations are once more divided into selection group and ignore group by the tourists, and the tourists will confirm the ultimate tourist destination group to visit;(12) the tourists visit the ultimate tourist destination to carry out tourism activities; (13) the tourists evaluate the decision making behavior of tourism destination choice;(14) the tourists will not go again the tourist destination where they went before, or form the place dependence for tourist destination;(15) the tourists will form or deepen the place attachment for tourist destination, and vist again the tourist destination where they went before. The research results of this paper have the creative value of coss research for tourism destination choice, can be used as the reference to do the further exploration of the decision-making process of tourists' destination choice for the tourism industry operators, and have reference value for the market strategy planning of tourism destination.