Consumers’ Ethical Beliefs: The Roles of Money,Religiosity and Attitude toward Business |
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Authors: | Scott John Vitell Jatinder J Singh Joseph G P Paolillo |
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Institution: | (1) Department of Marketing, University of Mississippi, 320 Holman Hall, University, MS, 38677, U.S.A;(2) Department of Management, University of Mississippi, 320 Holman Hall, University, MS, 38677, U.S.A |
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Abstract: | This article presents the results of a study that investigated the roles that one’s money ethic, religiosity and attitude
toward business play in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices.
Two dimensions of religiosity – intrinsic and extrinsic religiousness – were studied. A global scale of money ethic was examined,
as was a global measure of attitude toward business. Results indicate that both types of religiosity as well as one’s money
ethic and attitude toward business were significant determinants of at least some types of consumer ethical beliefs.
Scott J. Vitell is Phil B. Hardin Professor of Marketing at the University of Mississippi. He received his Ph.D. in Marketing
from Texas Tech University. His recent publications have appeared in the Journal of the Academy of Marketing Science, the
Journal of Retailing, the Journal of Business Ethics and the Journal of Consumer Marketing, among others.
Jatinder J. Singh is a Ph.D. student in marketing at the University of Mississippi. He received his masters from Punjab Technical
University, India. He has authored papers previously published in the Journal of Business Ethics and a paper for the American
Marketing Association’s Winter Educators’ Conference.
Joseph G.P. Paolillo is a Professor of Management in the School of Business at the University of Mississippi. He received
his Ph.D. from the University of Oregon, Eugene in Organization and Management. His publications have appeared in the Journal
of Management, Journal of Management Studies, Human Relations, Group and Organization Studies, The Accounting Review, Journal
of Advertising and Journal of Business Ethics, among several others. |
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Keywords: | attitude toward business consumer ethics religiosity role of money |
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