| "媒介依赖"理论在互联网环境下的实证研究 |
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| 引用本文： | 谢新洲."媒介依赖"理论在互联网环境下的实证研究[J].石家庄经济学院学报,2004,27(2):218-224. |
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| 作者姓名： | 谢新洲 |
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| 作者单位： | 北京大学,新闻与传播学院,北京,100871 |
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| 基金项目： | 国家自然科学基金项目(70273002). |
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| 摘 要： | 关于传统大众媒体社会效果的“媒介依赖”理论在互联网新媒体环境下是否依然适用?在问卷调查的基础上，对媒介依赖理论的分支一互联网上瘾的作用状态进行了实证研究。数据分析的结果显示，网络媒体特殊的传播方式所建立的用户与网络之间的依赖关系，比传统媒介与受众的关系更为密切和牢固。
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| 关 键 词： | “媒介依赖”理论 互联网 实证研究 媒介依赖程度 心理学分析 |
| 文章编号： | 1007-6875(2004)02-0218-07 |
| 修稿时间： | 2004年1月8日 |
An Empirical Study on the Media Dependency Theory in Cyberspace |
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| XIE Xin-zhou Peking University,Beijing.An Empirical Study on the Media Dependency Theory in Cyberspace[J].Journal of Shijiazhuang University of Economics,2004,27(2):218-224. |
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| Authors: | XIE Xin-zhou Peking University Beijing |
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| Institution: | XIE Xin-zhou Peking University,Beijing 100871 |
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| Abstract: | Is the media dependency theory with regard to the social effect of the mass media applicable in the new Inter-
net media environment? Based on a recent conducted questionnaire, this paper pursues an empirical study on the concept
and functioning of Internet addiction, which is regarded as one of the branches of the media dependency theory. Data
analysis indicates that the Internet media could establish a much closer and higher dependent relationship between the au-
dience and the Internet than the traditional media. |
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| Keywords: | media dependency Internet addiction empirical study |
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