| 论《今日说法》的创新策略 |
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| 引用本文： | 牛安琪.论《今日说法》的创新策略[J].长春金融高等专科学校学报,2013(2):90-91. |
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| 作者姓名： | 牛安琪 |
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| 作者单位： | 吉林大学文学院,吉林长春,130012 |
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| 基金项目： | 吉林大学"大学生创新创业训练计划"创新训练项目阶段性成果 |
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| 摘 要： | 中国电视节目市场处于不断成熟和优化的过程中,受众消费习惯的变化迫使电视节目不断优化创新。《今日说法》如何实现创新突破,使节目不断地走向完善,是法制栏目制作者们尤其关注的问题。
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| 关 键 词： | 《今日说法》 创新策略 核心竞争力 节目形态 |
The Innovation Strategies of "Legal Report" and Practical Significance |
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| NIU An-qi.The Innovation Strategies of "Legal Report" and Practical Significance[J].Journal of Changchun Finance College,2013(2):90-91. |
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| Authors: | NIU An-qi |
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| Institution: | NIU An-qi(Art College,Jilin University,Changchun 130012,China) |
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| Abstract: | The TV program market in China continues to mature and optimization,change of audience consumption habits forced TV programs to continue to optimize the innovation.How to realize innovation,make the program to continue to improve the legal system,is the program makers pay particular attention to the problem.＂Legal Report＂established in 1999 from the beginning to the next 3 years the forefront of ratings CCTV columns,but the columns from 2005 after viewing flat,so that＂Legal Report＂column must go on the road of reform programs. |
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| Keywords: | ＂Legal Report＂ innovation strategy core competitiveness program form |
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