The tourism SMEs in the global value chains: the case of Andalusia |
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| Authors: | Joaquín Guzmán Pilar Moreno Pilar Tejada |
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| Institution: | (1) Department of Applied Economics I, University of Seville, Seville, Spain |
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| Abstract: | This paper examines the implications of the globalization of value chains for the role of small and medium-sized enterprises
(SMEs) in the tourism industry. To begin with, the configuration of the global tourism value chain is analysed. Next, the
participation of Andalusian SMEs in the global tourism value chains is investigated. A number of case studies have been developed
in two relevant sectors, hotels and travel agencies, giving priority to the main tourist typologies existing in Andalusia:
sun and sand, business and congress, cultural and rural. As a result, a SWOT analysis has been produced. Finally, from the
key findings some policy recommendations supporting the role of tourism SMEs in global value chain are made.
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| Keywords: | Global value chains Small and medium-sized enterprises Governance Upgrading Hotels Travel agencies |
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