| 旅游目的地网络营销利益相关者分析 |
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| 引用本文： | 高静.旅游目的地网络营销利益相关者分析[J].桂林旅游高等专科学校学报,2004,15(6):87-90. |
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| 作者姓名： | 高静 |
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| 作者单位： | 青岛大学,旅游学院,山东,青岛,266071 |
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| 摘 要： | 利益相关者理论作为一种变革性的管理理论，已得到各界的广泛应用，目前在旅游业中主要运用于旅游规划和酒店管理方面。以这一理论为指导，对旅游目的地网络营销中涉及到的利益相关者进行了较为详细的分析。
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| 关 键 词： | 旅游目的地网络营销 利益相关者理论 利益相关者 |
| 文章编号： | 1008-6080(2004)06-0087-04 |
An Analysis of the Stakeholders of Tourism Destination Network Marketing |
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| GAO Jing.An Analysis of the Stakeholders of Tourism Destination Network Marketing[J].Journal of Guilin Institute of Tourism,2004,15(6):87-90. |
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| Authors: | GAO Jing |
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| Abstract: | As one innovatory theory of management,Stakeholder Theory has been applied to many fields. As for tourist industry it is mainly applied to tourism planning and hotel management at present. Under the guidelines of stakeholder theory, the paper analyzes in comparatively detail the stakeholders involved in tourism destination's network marketing. |
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| Keywords: | tourism destination's network marketing stakeholder theory Stakeholder |
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