中国情境下消费者幸福感的研究展望

学术界对主观幸福感的涵义及影响因素已作了大量的研究，但是在研究的过程中，学者们忽略了将消费者幸福感与以往的主观幸福感研究成果的结合，而且对不同社会文化背景的人们对幸福的认知的特点考虑不全。文章在对主观幸福感和消费者幸福既有研究回顾的基础上，针对中国转型社会的特点，提出了在中国情境下消费者幸福感产生的内部机制及外部影响因素的模型，以为中国消费者幸福的本土化研究提供一定的借鉴。

Research Prospect on the Consumer Well-being Based on Chinese Context

The academy has made a lot of research about the subjective well-being.But researcher s has not combined the consumers feeling about well-being and the research results about subjective well-being and the recognition about well-being with different culture is not taken into consideration very well.Based on the reviews about subjective well-being and consumers well-being and the China s transitional society characteristics,this paper submitted the model of internal mechanism,which leads to Chinese consumer...