| 中、越跨界旅游联合营销研究 |
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| 引用本文： | 黄爱莲. 中、越跨界旅游联合营销研究[J]. 特区经济, 2011, 0(3): 153-154 |
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| 作者姓名： | 黄爱莲 |
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| 作者单位： | 广西大学商学院; |
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| 基金项目： | 教育部人文社科基金(09YJC90056); 国家旅游局科研基金(10TABG024)资助 |
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| 摘 要： | 加强区域合作是实现跨界旅游目的地可持续发展的重要途径,而联合营销对双方旅游市场成长态势的有效识别有助于增强跨界合作的有效性。中、越旅游联合营销既具有广阔前景,也存在亟待解决的问题。构建跨界合作组织,成立旅游合作发展基金,加强中小旅游企业的准入,吸纳亚洲开发银行(ADB)及其他非政府组织参与,是推进两国联合营销战略顺利实施的关键。
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| 关 键 词： | 跨界合作 中越旅游 联合营销 |
China and Vietnam cross border tourism united marketing research |
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| Huang Ai Lian. China and Vietnam cross border tourism united marketing research[J]. Special Zone Economy, 2011, 0(3): 153-154 |
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| Authors: | Huang Ai Lian |
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| Affiliation: | Huang Ai Lian |
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| Abstract: | Enhancing regional cooperation is an important way for protect tourism destination effectively,and it will increase the efficiency by identified effectiveness of cooperative tourism marketing strategies between the two countries.China-Vietnam Border identifies several challenges to cross-border cooperation in tourism marketing,but also has a broad prospect.It is suggested that establishing a joint cross-border tourism organization,creating sufficient financial resources,and increasing involvement of ADB and... |
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| Keywords: | Cross-border Cooperation China-Vietnam Tourism Marketing |
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