上海世博会社会影响感知的性别差异分析

文章通过对上海居民实际抽样调查，根据受访者的性别加以细化辨识，对上海世博会社会影响感知维度的16项主要评价指标进行实证分析。分析表明男性较女性更为理性地判断世博会的科技创新、文化差异的互动融合，对世博会的理解也体现在更高的层面上。这项分析对指导大型活动的开发、规划与运营，为政府部门、大型活动的策划者以及相关企事业单位等主办机构的活动管理和赞助商投资提供了参考。

Shanghai World Expo Gender Differences in Perception of Social Impact Analysis

Based on the actual sample survey of Shanghai residents,according to the gender of respondents to refine the identification,the social impact on the perception of the Shanghai World Expo 16 major dimensions of evaluation for empirical analysis.Analysis showed that more men than women to judge the Expo rational scientific and technological innovation,the interactive integration of cultural differences,understanding of the Expo is also reflected in a higher level.The analysis of large-scale activities to guid...