| 服务品牌与服务质量的耦合机理研究 |
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| 引用本文： | 王书玲,张君辉.服务品牌与服务质量的耦合机理研究[J].经济与管理,2010,24(8):30-34. |
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| 作者姓名： | 王书玲 张君辉 |
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| 作者单位： | 1. 河北经贸大学,工商管理学院,河北,石家庄,050061
2. 河北经贸大学,规划处,河北,石家庄,050061 |
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| 基金项目： | 河北省人文社会科学研究项目"民族服务品牌成长的路径研究"，河北省自然科学基金项目"基于顾客偏好的服务界面优化控制理论与方法研究" |
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| 摘 要： | 基于对发达国家和地区服务品牌的比较分析，以服务业为样本，结合服务品牌与服务质量的耦合关系，建立相关概念模型和假设并进行实证检验得出，服务品牌成长始于品牌愿景并依赖于内部系统化的运营，提升服务质量有助于落实服务品牌承诺。
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| 关 键 词： | 服务品牌 服务质量 成长 路径 |
Research on the Coupling Mechanism between Service Brand and Service Quality |
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| Wang Shuling,Zhang Junhui.Research on the Coupling Mechanism between Service Brand and Service Quality[J].Economy and Management,2010,24(8):30-34. |
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| Authors: | Wang Shuling Zhang Junhui |
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| Institution: | Wang Shuling1,Zhang Junhui2(1.School of Business Administration,Hebei University of Economics and Business,Shijiazhuang 050061,China,2.Programme Office,China) |
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| Abstract: | Based on comparing with the service brand of developed country and area,taking the service industry as the example,and combining with the coupling relation between service brand growth and service quality,we can set up the relative conception model and hopothese,and find that the service brand is initiated towards the brand wish management service and its development depends on the inner operation.So it is helpful in promoting the service quality to realize the service brand pledge. |
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| Keywords: | service brand service quality growth route |
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