The internationalisation from a network perspective: A longitudinal study |
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Authors: | Richard Fletcher [Author vitae] |
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Institution: | School of Marketing, University of Western Sydney, Locked Bag 1797 Penrith South DC NSW 1797, Australia |
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Abstract: | This article explores a range of internationalisation options in terms of their adequacy in explaining the patterns of internationalisation undertaken by contemporary organizations. It is argued that there is a life cycle in the internationalisation of firms and that existing explanations of internationalisation cater for some, but not all, elements in this life cycle. The paper then outlines a longitudinal study of the internationalisation of an Australian firm from its early tentative involvement via export in the 1960's to its acquisition by an overseas firm in 2000. This study shows that network embeddedness appears to offer the most comprehensive explanation for the international life cycle of contemporary organizations. |
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Keywords: | Internationalisation Networks Embeddedness |
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