| 旅游发展视野下的“文化建构” |
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| 引用本文： | 李健.旅游发展视野下的“文化建构”[J].价值工程,2014,33(33):322-324. |
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| 作者姓名： | 李健 |
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| 作者单位： | 广州美术学院,广州,510260 |
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| 摘 要： | 文章以在湘西永顺、凤凰等处田野调查工作中所获取的富有启发性的一手资料,对"文化建构"这一现象展开讨论。地方旅游文化的"建构"者被赋予一定程度上的"虚构自由",他们可以据需要对历史、文化作出符合其利益的解释。但"文化建构"的成败关键在于其正当性、合理性。故惟有仔细整理本地方的文化资源,从中提取出符合"消费者"需求的、符合"时代精神"的价值因素,再行有效组织、计划、生产、包装,方能达"建构"之目标。
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| 关 键 词： | 旅游 文化建构 正当性 合理性 |
The "Cultural Construction" under the Travel Development Field |
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| LI Jian.The "Cultural Construction" under the Travel Development Field[J].Value Engineering,2014,33(33):322-324. |
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| Authors: | LI Jian |
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| Institution: | LI Jian . (Guangzhou Academy of Fine Arts, Guangzhou 510260, China) |
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| Abstract: | Based on the generative primary dates from field research on Xiangxi Yongshun,Fenghuang, etc, this paper discusses the ＂cultural construction＂. To some degree, constructor has freedom of fiction to explain history, culture, according to their benefit. And the ＂legitimaey＂,＂rationality＂ are the key to success. Carding the cultural resources carefully, finding the value factors which accord the consumer needs and time spirit, then organize, program, product, package efficiently, till reach the target of construction. |
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| Keywords: | travel cultural construction legitimacy rationality |
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