| 旅行社视角的培训旅游探析 |
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| 引用本文： | 高鹏,杨海红. 旅行社视角的培训旅游探析[J]. 边疆经济与文化, 2010, 0(7): 16-18 |
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| 作者姓名： | 高鹏 杨海红 |
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| 作者单位： | 1. 南通大学,地理科学学院,江苏,南通,226007
2. 南通纺织职业技术学院,江苏,南通,226007 |
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| 摘 要： | 城市转型升级与现代服务业发展推动着新兴旅游业态的出现,培训旅游成为现代旅游服务业发展到一定阶段的新业态形式。旅行社介入培训旅游的方式主要有以下几种：结成战略合作联盟;开创蓝海市场;实施品牌战略。
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| 关 键 词： | 旅行社 介入 培训旅游 |
Disscussion on Training Tourism under the Perspective of Travel Agency |
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| GAO Peng,YANG Hai-hong. Disscussion on Training Tourism under the Perspective of Travel Agency[J]. The Border Economy and Culture, 2010, 0(7): 16-18 |
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| Authors: | GAO Peng YANG Hai-hong |
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| Affiliation: | GAO Peng1,YANG Hai-hong2(Nantong University,School of Geography Science,Nantong 226007,Jiangsu,China,Nantong Textile Vocationnal College,Nantong 226007 Jiangsu,China) |
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| Abstract: | The promotion of urban transformation and modern service industry push forward the apperance of new type of tourism operation.Training tourism become a new type of operation of modern tourism industry under its certain development stage.The method of tourism agency intervent training touring mainly has such ways,as: combine a stragetic cooperation group;innovate Blue Sea market;carry on brand strategy. |
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| Keywords: | travel agency intervention training tourism |
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