| 论商业银行市场营销工作中存在的问题及对策 |
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| 引用本文： | 汪俊丰.论商业银行市场营销工作中存在的问题及对策[J].企业科技与发展,2012(3):45-47. |
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| 作者姓名： | 汪俊丰 |
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| 作者单位： | 中国建设银行广西分行,广西南宁,530022 |
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| 摘 要： | 随着商业银行市场化改革步伐的加快,市场营销工作已成为商业银行打造品牌、塑造形象及赢得市场的重要环节.虽然近年采商业银行的市场营销工作取得了良好的业绩,但还存在不少问题.文章就商业银行市场营销工作中存在的问题及对策作一些探讨.
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| 关 键 词： | 商业银行 市场营销 问题及对策 |
On the Existing Problems of Marketing in Commercial Banks and the Solutions |
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| Authors: | WANG Jun-feng |
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| Institution: | WANGJun-feng (Guangxi Branch of China Construction Bank,Nanning Guangxi 530022) |
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| Abstract: | With the quick step of marketization reform in commercial banks,marketing has become a brand or an image that commercial banks need to create and an important link to earn the marketplace.Although commercial banks have obtained a great achievement,there are some problems.The paper discusses the problem and put forward some solutions to them. |
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| Keywords: | commercial banks marketing problems and solutions |
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