| 论企业社会责任的性质 |
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| 引用本文： | 李双龙.论企业社会责任的性质[J].改革与战略,2010,26(10):165-168. |
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| 作者姓名： | 李双龙 |
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| 作者单位： | 西南民族大学管理学院,四川成都610047 |
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| 摘 要： | 企业社会责任的本质是企业对其自身经济行为的各种约束,它既是企业的宗旨和经营理念,又是企业用来约束企业生产经营行为的一套管理和评估体系。从外部看,企业社会责任是一个评价标准的改变;从企业自身来说,是为了追求持续发展;从管理来看,是一种追求和谐、兼顾的行为,是一种新的管理理念;从哲学来看,它是企业实现利润最大化目标的一种手段。
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| 关 键 词： | 企业社会责任 性质 企业宗旨 经营理念 |
About the Corporate Social Responsibility |
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| Li Shuang-long.About the Corporate Social Responsibility[J].Reformation & Strategy,2010,26(10):165-168. |
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| Authors: | Li Shuang-long |
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| Institution: | Li Shuanglong(College of Management,Southwest University for Nationality,Chengdu,Sichuan 610047) |
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| Abstract: | This paper holds that the corporate social responsibility（CSR）is a specific institutional arrangement and the standard of estimate to the corporation.From corporate itself,it is for the self-development of the corporate;from the management,it is a kind of action to realize harmony;from the view of philosophy CSR is the means to pursue to earn profit-maximum for shareholders. |
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| Keywords: | corporate social responsibility essence operation principle company tenet |
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