诱发客流影响下高速铁路及航空运输客票动态定价研究

在阐述博弈论理论基础上,结合票价变动所产生的旅客流量的变化,选择斯坦科尔伯格模型对高速铁路与航空定价过程进行描述,借助双层规划建模的思想,建立了诱发客流影响下高速铁路与航空运输多层规划动态定价模型,并采用基于灵敏度分析的启发式算法通过实际算例对所构建模型进行计算。结合高速铁路与航空动态定价过程的分析,得出诱发客流影响下高速铁路与航空运输趋于均衡的客票定价区间。最后对高速铁路与航空竞争定价的博弈过程中双方客流量及利润的变化进行分析。

Research on Dynamic Ticket Pricing of High-speed Railway and Air Transportation under Influence of Induced Passenger Flow

Based on analyzing game theory and combined with passenger flow change occurred by ticket changing,this paper describes the ticket pricing process of high-speed railway and air transportation by using Stackelberg model,establishes multi-level dynamic pricing model under influence of induced passenger flow by referring double planning model,and takes calculation on the model through actual example by using enlightened arithmetic based on sensitivity analysis.Combining with analysis on dynamic pricing process of high-speed railway and air,its pricing range trended to balance is achieved.In the end,the paper analyzes the change of passenger flow and benefit between high-speed railway and air competitive price during game process.