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Evolving netnography: how brand auto-netnography,a netnographic sensibility,and more-than-human netnography can transform your research |
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| Authors: | Robert V. Kozinets Daiane Scaraboto Marie-Agnès Parmentier |
| Affiliation: | 1. Marketing and Public Relations Department, University of Southern California, Los Angeles, CA, USA;2. Marketing Department, Pontificia Universidad Católica de Chile, Santiago, Chile;3. Marketing Department, HEC Montréal, Montreal, Canada |
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