| 从文化要素的设计视角谈 旅行社专线产品同质化现象的解决之道 |
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| 引用本文： | 杨丽娟,赖斌,宋雪茜.从文化要素的设计视角谈 旅行社专线产品同质化现象的解决之道[J].特区经济,2006,210(7):249-250. |
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| 作者姓名： | 杨丽娟 赖斌 宋雪茜 |
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| 作者单位： | 成都信息工程学院,四川,成都,610103 |
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| 基金项目： | 四川省旅游局资助项目;四川省旅游协会科研基金 |
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| 摘 要： | 此文从文化要素的角度重新审视了旅行社专线产品,在分析了旅行社专线产品的同质化现状和文化要素的内涵后,明确了注入文化要素在旅行社专线产品设计中的重要性,并面向实践针对性地提出了产品设计中文化要素的选择策略。
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| 关 键 词： | 旅行社专线产品 同质化 文化要素 |
Solution for travel agency special route product's same quality phenomena——From design angle of culture factor |
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| Yang Li Juan,Lai Bin,Song Xue Xi.Solution for travel agency special route product''''s same quality phenomena——From design angle of culture factor[J].Special Zone Economy,2006,210(7):249-250. |
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| Authors: | Yang Li Juan Lai Bin Song Xue Xi |
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| Institution: | Yang Li Juan Lai Bin Song Xue Xi |
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| Abstract: | the paper examines the routing product of travel service with the angel of culture essential factor, after analyzing the present situation and connotation of culture essential factor, the importance of essential factor in routing product of travel service designing is clearly understood, at last, the strategy of culture essential factor choosing in product designing is also put forward. |
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| Keywords: | the routing product homogeneity Culture essential factor |
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