How do tourists respond to meta-stereotypes? Understanding their willingness to interact,self-presentation and the role of power |
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| Institution: | 1. Department of People & Organisations, Bournemouth University Business School, D122, Talbot Campus, Bournemouth University, Poole, Dorset, BH12 5BB, UK;2. School of Management, Jinan University, 601 West Huangpu Avenue, Tianhe District, Guangzhou, Guangdong, China;1. Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA, 24061, USA;2. Dedman College of Hospitality, Florida State University, Tallahassee, FL, 32306, USA;1. Department of Tourism, Hotel and Sport Management, Griffith University, 170 Kessels Road, Nathan, QLD, 4111, Australia;2. Department of Tourism Management, Torrens University, 88 Wakefield St, Adelaide, SA, 5000, Australia;1. Department of Tourism Management, School of Business Administration, Zhongnan University of Economics and Law, China;2. Department of Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA;1. Lecturer in Tourism and Management, School of Hospitality Management and Tourism, Technological University of Dublin, Ireland;2. Professor of Management Practice, RIKON, School of Business Waterford Campus South East Technological University, Ireland;1. School of Tourism Management, Sun Yat-Sen University, Guangzhou, China;2. Faculty of Hospitality & Tourism Management, Macau University of Science and Technology, Macau, China;3. Center for Tourism, Leisure and Social Development, Sun Yat-sen University, Guangzhou, China;1. Department of Information Systems and Business Analytics, Deakin University, Australia;2. College of Business Administration, Hunan University, China;3. School of Information Technology, Deakin University, VIC, 3125, Australia;4. Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, China |
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| Abstract: | Research into the stereotypes of tourists by locals and the impacts of these stereotypes on local behaviors is well established. However, how tourists respond to these stereotypes remains underdeveloped. This research offers a thorough understanding of the effects of meta-stereotypes on tourists by revealing whether being stereotyped affects tourist intentions to interact with locals and their self-presentation during these interactions. Two scenario-based experiments and a follow-up survey were conducted. Study 1 demonstrates that meta-stereotypes influence in different ways the willingness of tourists to interact with locals and how they present themselves to locals. Study 2 reveals that these effects are significantly moderated by the degree to which tourists hold power, with powerful tourists being more likely to behave in line with meta-stereotypes. Study 3 draws consistent conclusions with Study 1 and 2 in surveying 313 Mainland Chinese tourists. This research offers insights into tourist responses to meta-stereotypes and has implications for organizations seeking to enhance tourist-host relations. |
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| Keywords: | Tourist-host interactions Tourist meta-stereotypes Willingness to interact Self-presentation Tourist power |
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