Scale development for the practices involved in creating value propositions in the exhibition industry: Service-dominant logic with a mixed-methods approach |
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| Institution: | 1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong;2. College of Hotel and Tourism Management, Kyung Hee University, Republic of Korea;1. Postdoctoral Research Fellow, Griffith Institute for Tourism, Griffith University, 170 Kessels Rd, Nathan, Brisbane, QLD, 4111, Australia;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong;3. Department of Tourism, Sport & Hotel Management, Griffith Business School, Griffith University, Nathan Campus, 170 Kessels Rd, Nathan, Brisbane, QLD, 4111, Australia;4. Griffith Institute for Tourism, Griffith University – Gold Coast Campus, 58 Parklands Drive, Southport, Queensland, 4222, Australia;5. Department of Marketing, Griffith Business School, Griffith University – Nathan Campus, 170 Kessels Rd, Nathan, Brisbane, QLD, 4111, Australia;1. College of Tourism Huaqiao University, Quanzhou, 362021, Fujian, China;2. School of Business and Law, Edith Cowan University, Australia;1. School of Tourism Management, Macao Institute for Tourism Studies, Macao, China;2. School of Hospitality Management/School of Tourism Management, Macao Institute for Tourism Studies, Macao, China;3. Department of Innovation and Management in Tourism, Salzburg University of Applied Sciences, Austria;4. Department of Tourism and Service Management, Modul University Vienna, Austria;1. Institute for Integrated Life Skills, LLC, Bermuda Run, NC;2. Department of Cardiothoracic Surgery, New York University Langone Health, New York, NY;3. Department of Thoracic Surgery, The Icahn School of Medicine at Mount Sinai, New York, NY;4. Norton Thoracic Institute, St Joseph''s Hospital and Medical Center, Phoenix, Ariz;5. Division of Thoracic Surgery, St Elizabeth''s Medical Center, Brighton, Mass;6. Division of General Thoracic Surgery, University of California, Davis Health, Sacramento, Calif;7. Department of Cardiac Surgery, School of Medicine, University of Michigan, Ann Arbor, Mich;8. Department of Surgery, University of Minnesota Medical School, Minneapolis, Minn;9. Division of Cardiovascular Surgery, Department of Surgery, University of British Columbia, Vancouver, British Columbia, Canada;10. Division of Cardiothoracic Surgery, University of Texas Medical Branch, Galveston, Tex;11. Department of Thoracic Surgery, Temple University Health Systems, Philadelphia, Pa;12. Wellness Committee, American Association for Thoracic Surgery, Beverly, Mass;13. Creighton University School of Medicine, Phoenix Regional Campus, Phoenix, Ariz;1. Florida State University, Dedman College of Hospitality, Tallahassee, FL, USA;2. Anadolu University, Faculty of Tourism, Tepeba??, Eski?ehir, Turkey;1. School of Hotel and Tourism Management at the Chinese University of Hong Kong, Hong Kong;2. Department of Tourism Management at Dong-A University, South Korea |
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| Abstract: | Building on a mixed-method approach, this study examines the practices engaged in creating value propositions in the exhibition industry from the perspective of service-dominant (S-D) logic, which regards the offering of value propositions as service innovation and an essential prerequisite for value cocreation. Consequently, a five-factor structure with 40 measures underlying the practices of offering value propositions is developed and validated. The extant tourism literature on the meetings, incentives, conventions, and exhibitions (MICE) industry mainly examines value cocreation issues while overlooking the concept of value propositions. This study contributes to the S-D logic literature by extending the theoretical understanding from value cocreation to value proposition. The findings of this study present important dimensions and attributes that are involved in creating value propositions for service innovation. Exhibition service providers can use these findings as a blueprint for service innovation project management and as a checklist for assessing their innovation competency. |
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| Keywords: | Exhibition MICE Scale development Service-dominant logic Value proposition |
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