Craving alterreal authenticity through the post-postmodern lens: An experimental inquiry |
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| Institution: | 1. School of Tourism Management, Sun Yat-Sen University, Tangzhou Rd. 1, Zhuhai, China;2. School of Business Administration, Southwestern University of Finance and Economics, Liutai Road, Wenjiang District, Chengdu, China;3. Faculty of International Tourism and Management, City University of Macau, Avenida Padre Tomás Pereira Taipa, Macau;1. Howard Feiertag Department of Hospitality and Tourism Management, Pamplin College of Business, Virginia Tech, Blacksburg, VA, 24061, USA;2. Dedman College of Hospitality, Florida State University, Tallahassee, FL, 32306, USA;1. Lecturer in Tourism and Management, School of Hospitality Management and Tourism, Technological University of Dublin, Ireland;2. Professor of Management Practice, RIKON, School of Business Waterford Campus South East Technological University, Ireland;1. Department of Tourism Management, School of Business Administration, Zhongnan University of Economics and Law, China;2. Department of Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA;1. Department of Tourism, Hotel and Sport Management, Griffith University, 170 Kessels Road, Nathan, QLD, 4111, Australia;2. Department of Tourism Management, Torrens University, 88 Wakefield St, Adelaide, SA, 5000, Australia;1. School of Tourism Management, Sun Yat-Sen University, Guangzhou, China;2. Faculty of Hospitality & Tourism Management, Macau University of Science and Technology, Macau, China;3. Center for Tourism, Leisure and Social Development, Sun Yat-sen University, Guangzhou, China;1. School of Business and Management, RMIT University Vietnam, 702 Nguyen Van Linh Blvd., District 7, Ho Chi Minh City, 70000;2. Department of Parks, Recreation, and Tourism Management, College of Behavioral, Social, and Health Sciences, Clemson University, 294 Lehotsky Hall, 128 McGinty Court, Clemson, SC, 29634-0735, USA;3. Department of Psychology, College of Behavioral, Social and Health Sciences Clemson University, 312i Brackett, 128 McGinty Court, Clemson, SC, 29634-0735, USA |
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| Abstract: | This research takes a post-postmodern stance to investigate tourists' predisposition toward alterreal authenticity (i.e., altered reality). It draws on Schachter's two-factor theory of emotion to highlight a model that examines the effects of authenticity and cultural difference, and their interactions on cultural-heritage consumption, through a field experiment. Results point to a two-step mechanism in authenticity negotiation in which psychological arousal is diffused through exposure to authenticity stimuli followed by cognition of the arousal situation conditioned upon tourist cultural background. This research not only heeds the call from the literature to enrich the methodological silos in authenticity discourse through causal inferences; it also provides early empirics to the post-postmodern view of authenticity, which conjectures means for tourists to imaginatively authenticate their experiences. |
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| Keywords: | Authenticity Cultural heritage Tourism Cultural difference Two-factor theory |
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