The role of affinity and animosity on solidarity with Ukraine and hospitality outcomes |
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| Affiliation: | 1. Copenhagen Business School, Department of Marketing, Solbjerg Plads 3, 2000, Frederiksberg, Denmark;2. JCU Singapore Business School, James Cook University, 149 Sims Drive, Singapore, 387380, Singapore;3. Department of Hospitality and Tourism Management, Isenberg School of Management, University of Massachusetts, Amherst, 121 Presidents Dr, Amherst, MA, 01003, USA;4. School of Travel Industry Management, Shidler College of Business, University of Hawaii at Mānoa, 2560 Campus Road, Honolulu, HI, 96822, USA;1. School of Tourism and Urban-rural Planning, Zhejiang Gongshang University, Hangzhou, 310018, China;2. School of Management and Marketing, Curtin Business School, Curtin University, WA, 6102, Australia;3. School of Management, Xiamen University, Xiamen, 361005, China;4. Shanghai Development Institute, Shanghai University of Finance and Economics, Shanghai, 200433, China;1. Smart Tourism Education Platform, College of Hotel and Tourism Management, Kyung Hee University, Seoul, Republic of Korea;2. Department of Urban Planning and Design, The University of Hong Kong, Hong Kong, China;3. Department of Land Surveying and Geo-Informatics, The Hong Kong Polytechnic University, Hong Kong, China;4. Department of Civil and Environmental Engineering, The Hong Kong University of Science and Technology, Hong Kong, China;5. Institute of Remote Sensing and Geographical Information Systems, School of Earth and Space Sciences, Peking University, Beijing, China;6. Department of Civil, Environmental and Geomatic Engineering, ETH Zurich, Switzerland;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong;2. Advanced Institute of Business, School of Economics and Management, Tongji University, China;3. Department of Psychological Sciences, Rice University, United States;4. Department of Management & Leadership, C.T. Bauer College of Business, University of Houston, United States;5. Department of Organization and Human Resource Management, School of Management, Harbin Institute of Technology, China;1. School of Economics, University of Nottingham, Ningbo, China;2. Applied Economics Department, Universidad de las Palmas de Gran Canaria, Las Palmas de Gran Canaria, Spain |
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| Abstract: | The tourism and hospitality industry has had to make some hard decisions during the year 2022. Many major hotel chains have had to decide whether to stay or pull out of Russia, and which policies to implement toward individual Russian guests at their hotels outside of Russia. This study investigates solidarity as an important factor to understanding the conflict and its ramifications for the hospitality industry. The authors explore whether solidarity with Ukraine is driven by affinity toward Ukraine, or by animosity toward Russia. Further, the study demonstrates that place solidarity impacts two specific outcomes in the hospitality industry. The paper concludes by outlining implications for scholars and practitioners. |
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| Keywords: | Solidarity Country biases Tourism affinity Tourism animosity |
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