| 中国mall发展现状及前景展望 |
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| 引用本文： | 王京红,. 中国mall发展现状及前景展望[J]. 华东经济管理, 2007, 21(7): 142-144 |
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| 作者姓名： | 王京红 |
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| 作者单位： | 宁波大学,宁波城市职业技术学院,浙江,宁波,315100 |
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| 摘 要： | 近几年来,我国大型购物中心--mall发展十分迅速,形成一股投资热,文章指出了mall建设中存在的概念模糊性、投资盲目性、盈利急迫性问题,在对我国为mall生存发展所提供的条件进行分析的基础上,指出应着重发展社区购物中心,并对已经建成的mall如何发展提出了一些设想.
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| 关 键 词： | 大型购物中心 mall 发展 设想 |
| 文章编号： | 1007-5097（2007）07-0142-03 |
| 收稿时间： | 2007-05-17 |
| 修稿时间： | 2007-05-17 |
On Present Situation and Future of Mall in China |
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| WANG Jing-hong. On Present Situation and Future of Mall in China[J]. East China Economic Management, 2007, 21(7): 142-144 |
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| Authors: | WANG Jing-hong |
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| Affiliation: | Ningbo University; Ningbo City College of Vocational Technology; Ningbo 315100; China |
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| Abstract: | In recent years,Mall has been developed rapidly in China,and has attracted crazy investment.This paper analyzes these problems appeared in the process of developing Mall in China.Such as the vagueness of its concept,blindness of investment,and urgency of profit.Having analyzed the conditions for developing Mall in China.The paper suggests that communal shopping center should enjoy priority,in addition,some relative ideas. |
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| Keywords: | bigger shopping center mall develop ideas |
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